Can negative media coverage be positive? : when negative news coverage improves firm financial performance
Xuebing Dong and Xin Wen, Kui Wang and Chuangneng Cai
| Year of publication: |
2022
|
|---|---|
| Authors: | Dong, Xuebing ; Wen, Xin ; Wang, Kui ; Cai, Chuangneng |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 6, p. 1338-1355
|
| Subject: | Advertising intensity | ELM | Firm financial performance | Institutional investor | Negative news coverage | Mediale Berichterstattung | Media coverage | Unternehmenserfolg | Firm performance | Institutioneller Investor | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2021-0038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013400073