Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Stephan G.H. Meyerding, Clara M. Mehlhose
| Year of publication: |
2020
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|---|---|
| Authors: | Meyerding, Stephan G. H. ; Mehlhose, Clara M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 107.2020, p. 172-185
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| Subject: | Attention | Brain activity | Consumer neuroscience | fNIRS | Neuroimaging | Neuromarketing | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Marktforschung | Market research | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.10.052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012156733