Can Nutrition and Health Information Increase Demand for Seafood among Parents? Evidence from a Choice Experiment

While federal rules require specific meat and poultry products to carry nutrition information labeling, these rules do not extend to fresh seafood products. This paper focuses on the extent to which the provision of nutrition information could impact consumer demand for seafood, with a special focus on parents with children, who influence the food preferences of future generations. Using a choice experiment, we found that providing nutrition information similar to the nutrition facts panel increased the marginal willingness to pay (MWTP) for all types of seafood studied; whereas information on the health benefit of Omega-3 fatty acids increased the MWTP for some types of seafood. This finding can inform the industry and policy-makers on the potential impact of introducing nutrition labels for raw seafood.