Can perceived coolness enhance memorable customer experience? : the role of customer engagement
Sheng-Hshiung Tsaur, Hsiu-Yu Teng, Tien-Cheng Han and Jin-Hua Tu
| Year of publication: |
2023
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|---|---|
| Authors: | Tsaur, Sheng-Hshiung ; Teng, Hsiu-Yu ; Han, Tien-Cheng ; Tu, Jin-Hua |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 12, p. 4468-4485
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| Subject: | Coolness | Engagement | Hospitality | Memorable experience | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Krankenhaus | Hospital |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-08-2022-1031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430129