Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination
| Year of publication: |
2021
|
|---|---|
| Authors: | Upadhye, Bilwa ; Sivakumaran, Bharadhwaj ; Pradhan, Debasis ; Lyngdoh, Teidorlang |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - 2021 (06.04.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21490 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012535724