Can positive online social cues always reduce user avoidance of sponsored search results?
Honglin Deng, Weiquan Wang, Siyuan Li, Kai H. Lim
| Year of publication: |
2022
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|---|---|
| Authors: | Deng, Honglin ; Wang, Weiquan ; Li, Siyuan ; Lim, Kai Hin |
| Subject: | Sponsored search | user avoidance | social influence | abstract reference group | internalization | implicit concern | laboratory experiment | Experiment | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Suchmaschine | Search engine | Social Web | Social web | Informationsverhalten | Information behaviour | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2021/14962 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013286174