Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Seoyoung Kim, Sungkyu Lee, Jong-Ho Lee and Charles R. Taylor
| Year of publication: |
2020
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|---|---|
| Authors: | Kim, Seoyoung ; Lee, Sungkyu ; Lee, Jong-Ho ; Taylor, Charles Raymond |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 6, p. 761-782
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| Subject: | Fashion Advertising | Luxury Advertising | Perceived Luxuriousness | Premium Private Labels | Luxusgüter | Luxury goods | Werbung | Advertising | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Werbewirkung | Advertising effects | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2018.1535222 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012260275