Can recipients of sales flyers be segmented?
| Year of publication: |
2003
|
|---|---|
| Authors: | Schmidt, Marcus ; Bjerre, Mogens |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 22.2003, 3, p. 375-392
|