Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Ashish Kalra, Omar S. Itani and Amin Rostami
| Year of publication: |
2023
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|---|---|
| Authors: | Kalra, Ashish ; Itani, Omar S. ; Rostami, Amin |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 8, p. 1738-1753
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| Subject: | Brand awareness | Company performance | Creativity | Manager empowerment | Salesperson social media use | Social Web | Social web | Verkaufspersonal | Salespeople | Kreativität | Markenführung | Brand management | Markenartikel | Brand | Unternehmenserfolg | Firm performance | Arbeitsleistung | Job performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2022-0056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314206