Can Sentiment Toward Advertising Explain Materialism and Vanity in the Globalization Era? Evidence From Dubai
| Year of publication: |
2011
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|---|---|
| Authors: | Mady, Tarek ; Cherrier, Hlne ; Lee, Dennis ; Rahman, Kaleel |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 24.2011, 5 (1.11.), p. 453-473
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