Can servitization enhance customer loyalty? : the roles of organizational IT, social media, and service-oriented corporate culture
Gang Li, Kaining Yan,Zelong Wei, and T.C. Edwin Cheng
| Year of publication: |
2023
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| Authors: | Li, Gang ; Yan, Kaining ; Wei, Zelong ; Cheng, T. C. E. |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 70.2023, 1, p. 40-54
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| Subject: | Culture | customer loyalty | information processing | information technology | servitization | social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Unternehmenskultur | Corporate culture | Kundenbindung | Customer retention | Informationstechnik | Information technology | Informationsverbreitung | Information dissemination | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2021.3052561 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014231343