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Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun, (2013)
Appealing to men and women using sexual appeals in advertising : in the battle of the sexes, is a truce possible?
Black, Iain R., (2017)
Effectiveness of female nudity in e-advertising
Digout, Jacques, (2017)
Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan, (2015)
The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan, (2017)
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan, (2019)