Can the call centre contribute to innovation? : a multiple case study in service companies
Roberto Marx (Production Engineering Department, University of São Paulo, São Paulo, Brazil), Luis Henrique Rigato Vasconcellos (Production and Operations Management Department, Fundacao Getulio Vargas, Sao Paulo, Brazil), Felipe Ferreira de Lara (Production Engineering Department, University of São Paulo, São Paulo, Brazil)
| Year of publication: |
2015
|
|---|---|
| Authors: | Marx, Roberto ; Vasconcellos, Luis Henrique Rigato ; Lara, Felipe Ferreira de |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 8.2015, 3, p. 251-267
|
| Subject: | innovation process | call centre | services | innovation management | Callcenter | Call centre | Innovationsmanagement | Innovation management | Innovation | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011538529