Can the crowd do the job? : exploring the effects of integrating customers into a company's business model innovation
| Year of publication: |
October 2016
|
|---|---|
| Authors: | Ebel, Philipp Alexander ; Bretschneider, Ulrich ; Leimeister, Jan Marco |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 20.2016, 7, p. 1650071-1-24
|
| Subject: | Business model innovation | crowdsourcing for innovation | business model | development | collaborative business modeling | Geschäftsmodell | Business model | Innovation | Crowdsourcing | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration |
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