Can the customer's value co-creation behavior be measured? : validating a measurement scale based on the customer's perspective
Manuela Vega-Vásquez, María-Ángeles Revilla-Camacho, Francisco-José Cossío-Silva
| Year of publication: |
mars-avril 2015
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|---|---|
| Authors: | Vega Vázquez, Manuela ; Revilla Camacho, Maria Angeles ; Cossío-Silva, Francisco-José |
| Published in: |
Revue Gestion 2000 : management & prospective. - Louvain-la-Neuve : Recherches et Publ. en Management, ISSN 0773-0543, ZDB-ID 1415978-8. - Vol. 32.2015, 2, p. 33-47
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| Subject: | Service Dominant | value co-creation | consumer behavior | reliability | validity | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Kundenwert | Customer value | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Kundenzufriedenheit | Customer satisfaction | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassungen in französischer und spanischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011891105