Can the vital cycle explain the circular consumer journey? : a historical analysis of the relationship of Spanish Generation X with emblematic brands
Ana Isabel Jiménez-Zarco, M Dolores Mendez-Aparicio and Alicia Izquierdo-Yusta
| Year of publication: |
2024
|
|---|---|
| Authors: | Jiménez-Zarco, Ana Isabel ; Mendez-Aparicio, M Dolores ; Izquierdo-Yusta, Alicia |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 16.2024, 1, p. 3-24
|
| Subject: | Consumer journey | Emblematic brands | Generation X | Vital life cycle | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Spanien | Spain | Lebenszyklus | Life cycle | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-07-2023-0035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514155