Can too much customer orientation be less effective? An analysis of the effects of customer-oriented selling on customers’ decision to buy
| Year of publication: |
2009
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|---|---|
| Authors: | Haas, Alexander |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 2010744. - Vol. 79.2009, 1, p. 7-30
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