Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Consumers' Willingness to Pay for a New Product
| Year of publication: |
2008
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|---|---|
| Authors: | Zhu, Rui (Juliet) ; Chen, Xinlei (Jack) ; Dasgupta, Srabana |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 2, p. 159-170
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