Can we get from linking to buying? : behavioral differences in hedonic utilitarian Facebook usage
Essi Pöyry; Petri Parvinen; Tuuli Malmivaara
| Year of publication: |
2013
|
|---|---|
| Authors: | Pöyry, Essi ; Parvinen, Petri ; Malmivaara, Tuuli |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 12.2013, 4, p. 224-235
|
| Subject: | Brand community | Online community | Facebook | Social media | Social commerce | Hedonism | Utilitarianism | Social Web | Social web | Utilitarismus | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenführung | Brand management | Hedonischer Preisindex | Hedonic price index | Markenartikel | Brand | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504872