Can you bear with me? : a comparison study of multifaceted discrepancy-brand avoidance relationships between China and the USA
Zi Wang, Paul C.Y. Liu, Ruizhi Yuan, and Gwarlann de Kerviler
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Zi ; Liu, Paul C. Y. ; Yuan, Ruizhi ; Kerviler, Gwarlann de |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 6, p. 1577-1617
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| Subject: | Brand avoidance | Cognitive dissonance | Cross-cultural study | Narcissism orientation | Self-discrepancy | China | USA | United States | Vergleich | Comparison | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Kulturelle Identität | Cultural identity | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-05-2023-0090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202398