Can you sell gasoline with games? : The puzzling persistence of a gimmick
| Year of publication: |
1969
|
|---|---|
| Authors: | Jaffe, Eugene D. ; Wegrzynovicz, Joseph A. |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 12.1969, 5, p. 43-50
|
| Publisher: |
Elsevier |