Can your business have one million friends? : understanding and using blogs as one-to-one mass media
Soyean (Julia) Kim; Barbara A. Bickart; Frédéric F. Brunel; Seema Pai
| Year of publication: |
2013
|
|---|---|
| Authors: | Kim, Soyean ; Bickart, Barbara A. ; Brunel, Frédéric F. ; Pai, Seema |
| Published in: |
Organizations and social networking : utilizing social media to engage consumers. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4026-9. - 2013, p. 125-152
|
| Subject: | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Soziale Beziehungen | Social relations | Kommunikationsmedien | Communication media | Befragung | Interview |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009768696