Canadian public relations students' interest in government communication : An exploratory study

Purpose – The purpose of this paper is to determine Generation Y communicators' interest in government communications. Design/methodology/approach – This paper outlines the results of a descriptive quantitative survey conducted with 39 students and recent public relations graduates at Calgary, Canada's Mount Royal University. Findings – The results from the small, purposive sample confirm some assumptions employers have about Generation Y and challenge others. The results identify key themes requiring future research. Research limitations/implications – The research is limited in its sample size, but is not meant to be representative. It is a purposive, exploratory study that provides valuable insight into future research. Originality/value – The paper sheds further light on this important topic and fills a gap in the research specific to Generation Y government communicators, offering valuable insight into the recruitment and retention of Generation Y staff in Canadian governments.