Cancel Culture and Consumer Behavior About Values-aligned Brands

There has been a surge in political polarization and discrimination based on religious and political attitudes in the workplace. Using a nationally-representative sample of nearly 3,000 respondents, this paper presents new empirical evidence on the incidence of social hostilities in the workplace and the causal effects of providing information on consumer and labor market behavior across a range of indicators. These results suggest that there are adverse and unintended consequences associated with religious and political discrimination