Cannibalization or synergy? : consumers' channel selction in online-offline multichannel systems
Tobias Kollmann; Andreas Kuckertz; Ina Kayser
| Year of publication: |
2012
|
|---|---|
| Authors: | Kollmann, Tobias ; Kuckertz, Andreas ; Kayser, Ina |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 2, p. 186-194
|
| Subject: | Kaufmotiv | Consumer motivation | Vertriebsweg | Distribution channel | Synergie | Synergy | Electronic Commerce | E-commerce | Deutschland | Germany |
| Extent: | graph Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009522456