Capabilities as marketable assets: A proposal for a functional categorization

While it is through creating and marketing products that firms achieve success, there are also significant opportunities for them to create value by exploiting the capabilities they utilize in creating products. However, seeing capabilities in this light demands new ways of thinking about product markets and marketing policies.

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Year of publication:	2006-11
Authors:	Blois, Keith John ; Ramírez, Rafael
Publisher:	Elsevier

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Type of publication:	Article
Language:	English
Notes:	Blois, Keith John and Ramírez, Rafael (2006) Capabilities as marketable assets: A proposal for a functional categorization. Industrial Marketing Management, 35 (8). pp. 1027-1031.
Other identifiers:	10.1016/j.indmarman.2006.06.004 [DOI]
Source:	BASE

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