Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Robert E. Morgan, Dario Miočević, Dennis Herhausen
| Year of publication: |
2019
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|---|---|
| Authors: | Morgan, Robert E. ; Miočević, Dario ; Herhausen, Dennis |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 83.2019, p. 1-7
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| Subject: | Dynamic capabilities | Business to business firms | Marketing capabilities | Marketing competences | Marketing resources | Ordinary capabilities | Dynamische Kompetenzen | Ressourcenorientierter Ansatz | Resource-based view | Marketing | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Strategisches Management | Strategic management | Capability-Ansatz | Capability approach | Unternehmenserfolg | Firm performance | Kompetenz | Competence | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.08.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146603