CAPITALIZATION OF THE EXISTING POTENTIAL FOR THE DEVELOPMENT OF THE LOCAL COMMUNITY. THE CASE OF CÂMPULUNG MOLDOVENESC MUNICIPALITY, SUCEAVA COUNTY

The specificity and the existing opportunities at the level of a community give it the feeling of local identity and at the same time, it can be a “lever” for the real involvement of the whole community in development. From such a direction, the purpose of this article is to analyze the concrete situation existing at the community level, in order to identify the potential and opportunities for local development, particularly at the level of Câmpulung Moldovenesc Municipality. The approach shows that the tourism sector is a catalyst for the development of Câmpulung Moldovenesc Municipality, being currently the only definite direction for community development. In addition, from examining the views expressed by the interviewed residents on the impact of creating the ski area, we noted that they are convinced that the investment will contribute to the development of the city, determine a significant increase in visitation rate and increase community welfare. Also, from the analysis we found that the support of educational infrastructure was not a real interest for local authorities, who later realized that ensuring a quality education system contributes to increasing student achievement. The answers of the interviewed teachers showed that the modernization of schools has a major impact on school performance, as evidenced by the numerous participation of students in competitions and school Olympics. With regard to cultural heritage, we found that recently began the rehabilitation of the museum, unique in the country and among the few in Europe, which increases its attractiveness, the number of visitors, ensuring access to culture.