Capturing and (re)interpreting complexity in multi-firm disruptive product innovations
| Year of publication: |
2009
|
|---|---|
| Authors: | Pattinson, Hugh M. ; Woodside, Arch G. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 24.2009, 1-2, p. 61-77
|