Capturing changes in social media content : a multiple latent changepoint topic model
Ning Zhong, David A. Schweidel
| Year of publication: |
2020
|
|---|---|
| Authors: | Zhong, Ning ; Schweidel, David A. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 39.2020, 4, p. 827-846
|
| Subject: | social media | changepoint models | text analysis | topic models | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2019.1212 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012294610