Capturing consumer heterogeneity in loyalty evolution patterns
| Year of publication: |
2011
|
|---|---|
| Authors: | Yoon, Kanghyun ; Tran, Thanh V. |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 25351527. - Vol. 34.2011, 6 (24.5.), p. 649-663
|