Capturing customer heterogeneity using a finite mixture PLS approach
Carsten Hahn ...
| Year of publication: |
2002
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|---|---|
| Authors: | Hahn, Carsten ; Johnson, Michael D. ; Herrmann, Andreas ; Huber, Frank |
| Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 54.2002, 3, p. 243-269
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| Subject: | Kundenanalyse | Customer analysis | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Bayes-Statistik | Bayesian inference | Theorie | Theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | In: Schmalenbachs business review |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001678868