Capturing customer's store loyalty through relationship benefits : moderating effect of retail innovation
Nisar Ahmed Channa, Maqsood Hussain Bhutto, Musaira Bhutto and Niaz Ahmed Bhutto and Beenish Tariq
| Year of publication: |
2022
|
|---|---|
| Authors: | Channa, Nisar Ahmed ; Bhutto, Maqsood Hussain ; Bhutto, Musaira ; Bhutto, Niaz Ahmed ; Tariq, Beenish |
| Published in: |
European business review. - Bradford : Emerald, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 34.2022, 1, p. 20-40
|
| Subject: | Consumer loyalty | Contingency theory | Innovation | Relationship benefits | Retail industry | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EBR-09-2019-0179 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164642