Capturing Geographically Localized Misspecification Error in Retail Store Choice Models
| Year of publication: |
1995
|
|---|---|
| Authors: | Rust, Roland T. ; Donthu, Naveen |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 32.1995, 1, p. 103-110
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