Capturing the evolution of customer-firm relationships : how customers become more (or less) valuable over time
Tanya Mark; Katherine N. Lemon; Mark Vandenbosch; Jan Bulla; Antonello Maruotti
| Year of publication: |
2013
|
|---|---|
| Authors: | Mark, Tanya ; Lemon, Katherine N. ; Vandenbosch, Mark B. ; Bulla, Jan ; Maruotti, Antonello |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 3, p. 231-245
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Bewertung | Evaluation | Markov-Kette | Markov chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009781858