Capturing the unique value of services: Why pricing of services is different - As services become a more important part of the economy -- And a bigger source of profit for many companies -- The pricing of services has grown complex. ... This article is the second in a four-part series on pricing.

Pricing for boom or bust: Smart moves for maximum flexibility - While the US economy seems to be in an upswing, there is still plenty of downside for some companies. But a downturn need not be seen as a giant sucking sound, eliminating all of a company's pricing power.

Docters, Rob, (2004)

Pricing for boom or bust: smart moves for maximum flexibility

Docters, Rob, (2004)

Capturing the unique value of services: why pricing of services is different

Docters, Rob, (2004)