Car lubricant brands switching behaviour in Malaysia : the role of customer satisfaction as mediator
Mohd Haniff Jedin, Nik Ab Halim Nik Abdullah, Wan-Nurisma Ayu Wan-Ismail, Narentheren Kaliappen
| Year of publication: |
2025
|
|---|---|
| Authors: | Mohd. Haniff Jedin ; Nik Ab Halim Nik Abdullah ; Wan Nurisma Ayu Wan Ismail ; Narentheren Kaliappen |
| Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 16.2025, 3, p. 253-276
|
| Subject: | brand image | brand switching | brand trust | consumer switching behaviour | customer satisfaction | lubricant brands | Malaysia | mediator effects | passenger car motor oil | PCMO | price | promotion | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Markenführung | Brand management | Kraftfahrzeug | Motor vehicle | Kfz-Industrie | Automotive industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSEM.2025.146243 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015444866