Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern
Hongxia Sun and Yang Zhong
| Year of publication: |
2023
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|---|---|
| Authors: | Sun, Hongxia ; Zhong, Yang |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 4, p. 905-929
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| Subject: | Behavior | Carbon emission reduction | Decision-making | Fairness concern | Game theory | Green issues | Green marketing efforts | Low-carbon supply chain | Marketing | Operations management | Pricing | Treibhausgas-Emissionen | Greenhouse gas emissions | Lieferkette | Supply chain | Emissionshandel | Emissions trading | Öko-Marketing | Green marketing | Gerechtigkeit | Justice | Spieltheorie | Umweltmanagement | Environmental management | Klimaschutz | Climate protection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2021-0090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014227514