Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors
| Year of publication: |
1999
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|---|---|
| Authors: | Rothschild, Michael L. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 63.1999, 4, p. 24-37
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