Case 1: resilience and recovery in the tourism industry during COVID-19
Fandy Tjiptono, Ghazala Khan, and Soo Yeong Ewe
| Year of publication: |
2024
|
|---|---|
| Authors: | Tjiptono, Fandy ; Khan, Ghazala ; Soo Yeong Ewe |
| Published in: |
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices. - Cham : Springer Nature Switzerland, ISBN 978-3-031-51689-4. - 2024, p. 9-22
|
| Subject: | Health crisis | Indonesia | Malaysia | Marketing strategies | Survival strategies | Tourism | Indonesien | Tourismuswirtschaft | Tourism industry | Coronavirus | Tourismus | Marketingmanagement | Marketing management | Wirtschaftskrise | Economic crisis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-51689-4_2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014528077