Case 17: Bisleri : marketing to manage the counterfeit challenge
Sanjit K. Roy and Gaganpreet Singh
| Year of publication: |
2024
|
|---|---|
| Authors: | Roy, Sanjit ; Gaganpreet Singh |
| Published in: |
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices. - Cham : Springer Nature Switzerland, ISBN 978-3-031-51689-4. - 2024, p. 233-241
|
| Subject: | Branding | Counterfeit | Fake brands | India | Intellectual property | Markenführung | Brand management | Indien | Produktpiraterie | Product counterfeiting | Immaterialgüterrechte | Intellectual property rights | Markenartikel | Brand | Marketing | Marketingmanagement | Marketing management | Markenrecht | Trademark law | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-51689-4_18 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014528185