Case : Mozilla vs. Godzilla ; the launch of the Mozilla Firefox browser
Sandeep Krishnamurthy
| Year of publication: |
2009
|
|---|---|
| Authors: | Krishnamurthy, Sandeep |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 23.2009, 3, p. 259-271
|
| Subject: | Internet | Software | Open Source | Open source | Wettbewerb | Competition | Marketingmanagement | Marketing management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003873428