Case studies in marketing management
S. L. Gupta ; R. K. Suri
| Year of publication: |
2007
|
|---|---|
| Authors: | Gupta, S. L. ; Suri, R. K. |
| Publisher: |
New Delhi : Pentagon |
| Subject: | Marketingmanagement | Marktsegmentierung | Umweltanalyse | Produktmanagement | Preispolitik | Marketingstrategie | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 384 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-81-8274-290-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004926997