CASE STUDY - Brand Inside Meets Brand Outside - Conventional wisdom focuses brand building efforts on creating a strong, admired brand image in the marketplace. But that's only part of the formula, say the authors of this case study. The brand on the outside is only as strong as the brand on the inside.
| Year of publication: |
2008
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|---|---|
| Authors: | Speak, Karl D. ; Hanson, Gilman |
| Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 19.2008, 2, p. 21-28
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