Case study research and network theory: birds of a feather

Purpose – The purpose of this paper is to advocate that case study research needs to renew itself and employ its full potential as an innovative theory‐generating methodology in management disciplines; and to propose that a viable strategy for such renewal is to exploit the power of case study research and network theory as supplementary methodologies. Design/methodology/approach – The paper is a reflective and synthesising comparative study. Findings – If one steps down from the tip of the iceberg and inspects the underwater properties of case study research and network theory a common core is found: the recognition of complexity. The methodologies supplement each other, case study research primarily using verbal language and qualitative data, while network theory uses a nodes‐and‐links language that opens up for verbal, graphic and mathematical treatment. Case study research is primarily associated with qualitative research in social sciences and network theory with quantitative research in both social and natural sciences. By abolishing the unfortunate categories of qualitative/quantitative and natural sciences/social sciences that have been set against each other, and letting them join forces for a common goal – to learn about life – people open up for methodological creativity. Originality/value – By comparing case study research with network theory on a fundamental level, the paper offers a novel perspective on research. It is a contribution to an overriding desire to improve the understanding of management and society.