Cases in public relations management
Patricia Swann
| Year of publication: |
c 2008
|
|---|---|
| Authors: | Swann, Patricia |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill |
| Subject: | Öffentlichkeitsarbeit | Public relations | Informationsverbreitung | Information dissemination | Unternehmenskultur | Corporate culture | Kommunikation | Communication | Verhalten in Organisationen | Organizational behaviour |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | IX, 388 S. Ill. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 342-375) and index |
| ISBN: | 978-0-07-313565-6 ; 0-07-313565-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003370618