Cases on branding strategies and product development : successes and pitfalls
Sarmistha Sarma; Sukhvinder Singh, [editors]
| Year of publication: |
c 2015
|
|---|---|
| Other Persons: | Sarma, Sarmistha (ed.) ; Singh, Sukhvinder (ed.) |
| Publisher: |
Hershey, Pa. : Business Science Reference |
| Subject: | Markenführung | Brand management | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Produktmanagement | Markenpolitik |
| Extent: | Online-Ressource (LIII, 417 S.) Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 14 Beitr. Systemvoraussetzungen: Acrobat Reader A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip RoyPromoting Bucovina's tourism brand / Alexandru-Mircea Nedelea Branding and brand management: case of Amul / Anupam Sharma Service branding through quality practices in public and private telecommunication organization / Archana Krishnan The importance of supply chain management in positioning and creating brands of agro-based products / Aroop Mukherjee, Nitty Hirawaty Kamarulzaman Building and development of dairy "Dana" brand / Boris Milovic Simply food: the crossroads in front of a new-born food brand / Hakim A. Meshreki, Maha Mourad Branding and new product development: a case of Glemma / Dennis Damen, Miao Wang, Tim Wijnhoven Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City / Mukta Srivastava A case study on pitfalls in branding of Boroline / R. Padma, Pawan Sharma Managing brand portfolio in a crisis: the case of a pharmaceutical company in Egypt / Rafic Nadi, Ahmed Tolba Ariika bean bags: a successful brand capable of international expansion? / Rania Hussein, Hend Mostafa Semiotics of brand building: case of the Muthoot Group / Sudio Sudarsan Sensory branding: branding with senses / Surabhi Mukherjee Chakravarty. |
| ISBN: | 978-1-4666-7394-6 ; 978-1-4666-7393-9 ; 978-1-4666-7396-0 |
| Other identifiers: | 10.4018/978-1-4666-7393-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010501316