Caso Artcava

Artcava is a micro-company highly innovative in the field of sparkling wine made in Catalonia (Cava). Still the company does not takes off. It is not fully profitable due to several facts. The goal of the paper is to explore its business model from an strategic perspective Artcava es una microempresa altamente innovadora con una idea única a nivel mundial y con un muy buen know-how para llevarla a cabo. Sin embargo, esta joven empresa no acaba de despegar. Le cuesta ser rentable y sobretodo tiene problemas a la hora de capar nuevos clientes.