Categorical contrast and audience appeal : niche width and critical success in winemaking
Giacomo Negro, Michael T. Hannan and Hayagreeva Rao
| Year of publication: |
2010
|
|---|---|
| Authors: | Negro, Giacomo ; Hannan, Michael T. ; Rao, Hayagreeva |
| Published in: |
Industrial and corporate change. - Oxford : Oxford Univ. Press, ISSN 0960-6491, ZDB-ID 1112650-4. - Vol. 19.2010, 5, p. 1397-1425
|
| Subject: | Category Management | Category management | Produktqualität | Product quality | Nischenstrategie | Niche marketing strategy | Befragung | Interview | Weinbau | Wine industry | Italien | Italy | 1981-2000 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009485868