Categorising brands : evolutionary processes underpinned by the two key dimensions
Leslie de Chernatony
| Year of publication: |
1992
|
|---|---|
| Authors: | De Chernatony, Leslie |
| Publisher: |
London |
| Subject: | Markenführung | Brand management | Evolutionsökonomik | Evolutionary economics | Markenartikel | Brand | Theorie | Theory |
| Extent: | 26 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000134691